Marketing from day one: How to build your marketing plan throughout development

Originally given at XP Indie Biz Connect 2024 on September 27, 2024 in Vancouver, BC.

Talk overview: Don’t leave your marketing until the end of development! Starting marketing early supports game design decisions, strengthens your announcement and launch, organizes timelines, and reduces stress. Marketing Director Tia Young discusses how to build your marketing plan and materials throughout your game’s development using her proven marketing template with examples from Ultimate Chicken Horse and RimWorld. By the end of the talk, developers will be equipped with powerful tools to create their own plans covering platforms, PR, social media, and more.