I was responsible for the marketing campaign of RimWorld - Anomaly, the fourth expansion of the hit sci-fi colony sim.
Tasks:
Marketing plan and strategy
Copywriting for announcements, press releases, and promotional materials
Influencer research, email drafting, and outreach
Trailer scriptwriting, prep, and filming
Content creation, blog writing, marketing assets, and content calendar
Steam store design
Localization
Discord, Reddit, and Steam moderation
Design, art direction, and playtesting
RimWorld - Anomaly
Press coverage
“RimWorld's new expansion is introducing 'IEDs that resurrect the dead,' fleshbeasts, and a 'beautiful golden cube' that you will love, or else” - Joshua Wolens, PCGamer
“The next RimWorld expansion adds a hefty dose of Lovecraftian terror” - Cass Marshall, Polygon
“RimWorld's Anomaly expansion adds scenarios inspired by The Thing and other horror classics” - Graham Smith, RockPaperShotgun
“Iconic, 98% rated Steam colony sim reveals new horror themed expansion” - Ken Allsop, PCGamesN
“RimWorld's horror-themed Anomaly expansion revealed, out next month” - Matt Wales, Eurogamer