I was responsible for the full marketing campaign of RimWorld - Anomaly, the fourth expansion of the hit sci-fi colony sim.

Tasks:

• Marketing plan and strategy

• Copywriting for announcements, press releases, and promotional materials

• Influencer research, email drafting, and outreach

• Trailer scriptwriting, prep, and filming

• Content creation, blog writing, marketing assets, and content calendar

• Steam store design

• Localization

• Discord, Reddit, and Steam moderation

Examples of work

• RimWorld - Anomaly Steam store page

• Anomaly expansion and update 1.5 announced!

• Anomaly preview #1: Fleshbeasts, fleshmass heart, pit gate and dreadmeld

• Anomaly preview #2: Containment facilities, creatures, and release date

Press coverage

• “RimWorld's new expansion is introducing 'IEDs that resurrect the dead,' fleshbeasts, and a 'beautiful golden cube' that you will love, or else” - Joshua Wolens, PCGamer

• “The next RimWorld expansion adds a hefty dose of Lovecraftian terror” - Cass Marshall, Polygon

• “RimWorld's Anomaly expansion adds scenarios inspired by The Thing and other horror classics” - Graham Smith, RockPaperShotgun

• “Iconic, 98% rated Steam colony sim reveals new horror themed expansion” - Ken Allsop, PCGamesN

• “RimWorld's horror-themed Anomaly expansion revealed, out next month” - Matt Wales, Eurogamer