RimWorld - Biotech

I led the marketing campaign for the release of RimWorld - Biotech, the third expansion of the hit sci-fi colony sim. Biotech accrued 182k Steam wishlists in the three weeks from announcement to release.

I was responsible for:

• Marketing plan and strategy

• Copywriting for announcements, press releases, and promotional materials

• Influencer research, email drafting, and outreach

• Trailer scriptwriting, prep, and filming

• Content creation, blog writing, marketing assets, and content calendar

• Discord, Reddit, and Steam moderation

Examples of work

Writing work from the RimWorld - Biotech campaign:

• RimWorld - Biotech Steam store page

• Biotech press release

• Biotech expansion announced! Update 1.4 on unstable branch

• Biotech preview #1: Mechanitor infrastructure and labor mechs

• Biotech preview #2: Combat mechanoids, pollution, and super-mechanoid bosses

• Biotech preview #3: Reproduction, children, genetic modification

• Biotech preview #4: Xenotypes, world factions, and the dark blood-drinkers

Press coverage

• “RimWorld’s new BioTech DLC turned me into a child labor-exploiting monster” - Cass Marshall, Polygon

• “RimWorld’s Biotech expansion introduces families and genetic engineering” - CJ Wheeler, RockPaperShotgun